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<channel>
	<title>sarahkara</title>
	<link>https://sarahkara.com</link>
	<description>sarahkara</description>
	<pubDate>Thu, 30 Mar 2023 23:43:05 +0000</pubDate>
	<generator>https://sarahkara.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://sarahkara.com/Homepage</link>

		<pubDate>Tue, 31 Oct 2017 19:18:09 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Homepage</guid>

		<description></description>
		
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	<item>
		<title>airbnb</title>
				
		<link>https://sarahkara.com/airbnb</link>

		<pubDate>Thu, 30 Mar 2023 23:43:05 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/airbnb</guid>

		<description>
	
	
What I’ve been up to lately at airbnb...





























































&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/9f5601d2b35b97b55faa05e3be14e1abc2ea59f0c90eb1763ad10082d09341ed/Collab-with-Elizabeth.jpg" data-mid="205869696" border="0"  src="https://freight.cargo.site/w/1000/i/9f5601d2b35b97b55faa05e3be14e1abc2ea59f0c90eb1763ad10082d09341ed/Collab-with-Elizabeth.jpg" /&#62;&#60;img width="1642" height="680" width_o="1642" height_o="680" data-src="https://freight.cargo.site/t/original/i/9cb79b16655fc48ee89416d8830b9fff878b7001f2076ce54998c76af2b1e2d1/Screen-Shot-2022-11-16-at-3.00.01-PM.png" data-mid="176951659" border="0"  src="https://freight.cargo.site/w/1000/i/9cb79b16655fc48ee89416d8830b9fff878b7001f2076ce54998c76af2b1e2d1/Screen-Shot-2022-11-16-at-3.00.01-PM.png" /&#62;





&#38;lt;3 to my whole crew at airbnb. &#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>Unseen Stars - GE</title>
				
		<link>https://sarahkara.com/Unseen-Stars-GE</link>

		<pubDate>Tue, 31 Oct 2017 20:54:55 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Unseen-Stars-GE</guid>

		<description>
	
Unseen Stars -GEBBDO - NY






	

	
&#60;img width="1974" height="1520" width_o="1974" height_o="1520" data-src="https://freight.cargo.site/t/original/i/9a7ea72fd39e1a0f7b87ef2bab6544ed400f9db70dab8cef128d6a1943578bd7/modern-met.jpg" data-mid="10018125" border="0"  src="https://freight.cargo.site/w/1000/i/9a7ea72fd39e1a0f7b87ef2bab6544ed400f9db70dab8cef128d6a1943578bd7/modern-met.jpg" /&#62;
&#60;img width="1304" height="1476" width_o="1304" height_o="1476" data-src="https://freight.cargo.site/t/original/i/f2ec07159ff9d3d23855721872804ee98933341926d5412864f594bf27e345e0/malala.jpg" data-mid="10018664" border="0"  src="https://freight.cargo.site/w/1000/i/f2ec07159ff9d3d23855721872804ee98933341926d5412864f594bf27e345e0/malala.jpg" /&#62;
&#60;img width="2186" height="1239" width_o="2186" height_o="1239" data-src="https://freight.cargo.site/t/original/i/53848482b248fca5f0f889be5ff5b768555d31d24d6a66ea244af7304fea62c9/mashable.jpg" data-mid="10019240" border="0"  src="https://freight.cargo.site/w/1000/i/53848482b248fca5f0f889be5ff5b768555d31d24d6a66ea244af7304fea62c9/mashable.jpg" /&#62;


	&#60;img width="2274" height="1520" width_o="2274" height_o="1520" data-src="https://freight.cargo.site/t/original/i/cf32290027229d197d8ae0d3b5bc361d0f176db3fafced4df48523cb7735a39e/Screen-Shot-2017-10-31-at-4.58.32-PM.png" data-mid="6026186" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cf32290027229d197d8ae0d3b5bc361d0f176db3fafced4df48523cb7735a39e/Screen-Shot-2017-10-31-at-4.58.32-PM.png" /&#62;

Writer: Lily Bussel
</description>
		
	</item>
		
		
	<item>
		<title>The Tiger and The Buffalo - Meta</title>
				
		<link>https://sarahkara.com/The-Tiger-and-The-Buffalo-Meta</link>

		<pubDate>Thu, 30 Dec 2021 21:42:08 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/The-Tiger-and-The-Buffalo-Meta</guid>

		<description>
	
The Tiger and The BuffaloDROGA5 - NY




The flat and two-dimensional style of Henri Rousseau’s “The Tiger and The Buffalo” made for a great canvas to expand into an immersive world.&#38;nbsp;

Working with Director Andrew Thomas Huang and Electric Theatre Collective (ETC) we combined a traditional techique with a new one,&#38;nbsp; Puppetry and AI. &#38;nbsp;

	

 Sonny Gerasimowicz, who designed the characters in Spike Jonze’s Where the Wild Things Are, made our initial sketches. And from there Michelle Zamora and her team designed the puppets in a very tight timeline.

&#60;img width="1000" height="681" width_o="1000" height_o="681" data-src="https://freight.cargo.site/t/original/i/bece4652391b6c919a72b97e79a3cac2f581b0376a75aca29e069b71c370ed1b/Screen-Shot-2021-09-20-at-10.08.59-PM.png" data-mid="128606744" border="0"  src="https://freight.cargo.site/w/1000/i/bece4652391b6c919a72b97e79a3cac2f581b0376a75aca29e069b71c370ed1b/Screen-Shot-2021-09-20-at-10.08.59-PM.png" /&#62;
&#60;img width="1000" height="649" width_o="1000" height_o="649" data-src="https://freight.cargo.site/t/original/i/2ee01fbcf7a7eeea0af104f7611633d7c9eca73c47314b3cd6ca316fbb6e0496/Screen-Shot-2021-09-20-at-10.08.50-PM-1.png" data-mid="128606808" border="0"  src="https://freight.cargo.site/w/1000/i/2ee01fbcf7a7eeea0af104f7611633d7c9eca73c47314b3cd6ca316fbb6e0496/Screen-Shot-2021-09-20-at-10.08.50-PM-1.png" /&#62;
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We filmed the puppets on a green screen and then worked with Electric Theatre Collective to design an AI workflow, using Rousseau’s paintings as source information for machine learning. The end results you see are the live-action puppets treated with AI technology to render them in the style of Rousseau’s paintings. 


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&#60;img width="600" height="336" width_o="600" height_o="336" data-src="https://freight.cargo.site/t/original/i/4604886749556e2e45b0571efc478086c460d18f477f7f10560ce9f5fcca80d8/ezgif-2-3fee8ca5cf.gif" data-mid="128598884" border="0"  src="https://freight.cargo.site/w/600/i/4604886749556e2e45b0571efc478086c460d18f477f7f10560ce9f5fcca80d8/ezgif-2-3fee8ca5cf.gif" /&#62;
&#60;img width="600" height="367" width_o="600" height_o="367" data-src="https://freight.cargo.site/t/original/i/d2f9a1ad0ae01925328a9d7ce93c57067e790eeb05884f83bb23642faa50418e/ezgif-2-c9f400a2a9.gif" data-mid="128598888" border="0"  src="https://freight.cargo.site/w/600/i/d2f9a1ad0ae01925328a9d7ce93c57067e790eeb05884f83bb23642faa50418e/ezgif-2-c9f400a2a9.gif" /&#62;

ETC used a Python script to generate source material for the AI aggregate and ‘learn’ what Henri Rousseau’s painting style looked like. As the AI gathered more source material, it was able to take any footage we shot and graft Henri Rousseau’s painterly style onto our footage. We told the computer to ‘make like Rousseau’ in Python script in order for the AI to translate our footage.



	

	
Senior Copywriter: Benjamin Hinamanu
Creative Directors: George and Tom McQueen
Group Creative Director : Thom Glover
</description>
		
	</item>
		
		
	<item>
		<title>Skate Nation Ghana - Facebook</title>
				
		<link>https://sarahkara.com/Skate-Nation-Ghana-Facebook</link>

		<pubDate>Thu, 22 Jul 2021 22:02:33 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Skate-Nation-Ghana-Facebook</guid>

		<description>
	We change the game when we find each other&#38;nbsp;DROGA5 - NY

	

We launched Project Tokyo&#38;nbsp;to&#38;nbsp;celebrate Skateboarding’s debut at the Olympic games with campaigns for each of Facebook’s Apps, the company’s first fully co-ordinated marketing effort.&#38;nbsp;



	
Skate Nation Ghana -&#38;nbsp; Facebook Inc

The exciting story of Ghana’s burgeoning skateboarding scene— showing how Joshua Odamtten, one of Accra’s first skaters and teachers, and Sandy Alibo built a community that now influences skaters around the globe.&#38;nbsp; The film blends the journey of this collective from infancy to their recent explosion of notoriety.&#38;nbsp;


It was directed by a collective of four directors from Daniel Wolfe’s new production company Love Song: Bafic, Elliott Powers, Justyna Obasi and Daniel himself. Art by Ghanian artist and sign-painter D.A. Jasper lends the film a uniquely Ghanaian visual identity.



&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/3a834b19d23fd27bca17189023e5b6129863a07bde972123a56a12a41f106d00/05_SNG_sml.gif" data-mid="114461685" border="0"  src="https://freight.cargo.site/w/480/i/3a834b19d23fd27bca17189023e5b6129863a07bde972123a56a12a41f106d00/05_SNG_sml.gif" /&#62;
&#60;img width="480" height="269" width_o="480" height_o="269" data-src="https://freight.cargo.site/t/original/i/9f0b3e2721c19ef8e6b8eee839d27d38e98b835b7f7b6a44eea673fd5247d8ba/02_SNG_sml.gif" data-mid="114461731" border="0"  src="https://freight.cargo.site/w/480/i/9f0b3e2721c19ef8e6b8eee839d27d38e98b835b7f7b6a44eea673fd5247d8ba/02_SNG_sml.gif" /&#62;

Art Directors: Sarah Karabibergian, Inna Kofman 
Copy Writers: Benjamin Hinamanu, Nico Baumann

Once upon a time everywhere - OculusTyshawn Jones, dubbed the Michael Jordan of skateboarding, first learned about skating from video games, and it sometimes appears his sense of what can be done on a board is influenced by the unnatural laws of those worlds.
Oculus allows him and his crew to share this frame of mind as they defy reality.

Directed by Juan Cabral and shot by Shabier Kirchner


&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/dc316c75d3eec2ac7953a45ec485dd97789f0524290abf8f1608e216dbf3a78c/side-skate.gif" data-mid="114461860" border="0"  src="https://freight.cargo.site/w/600/i/dc316c75d3eec2ac7953a45ec485dd97789f0524290abf8f1608e216dbf3a78c/side-skate.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/836c31e46e10d8ab1035883584f8db5a3eb76de6eec2206bf89cd780acf46493/Skateboard-wall.gif" data-mid="114461863" border="0"  src="https://freight.cargo.site/w/600/i/836c31e46e10d8ab1035883584f8db5a3eb76de6eec2206bf89cd780acf46493/Skateboard-wall.gif" /&#62;

Art Directors: Sarah Karabibergian, Macaihah BroussardCopy Writers: Benjamin Hinamanu, Nate Richards




&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/ed4953c2b35fa95a26040e97c99cb59b6a31560b148020010c5a75bb4e2c41d0/Facebook-PR.gif" data-mid="114462186" border="0"  src="https://freight.cargo.site/w/720/i/ed4953c2b35fa95a26040e97c99cb59b6a31560b148020010c5a75bb4e2c41d0/Facebook-PR.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Once upon a time everywhere - Oculus</title>
				
		<link>https://sarahkara.com/Once-upon-a-time-everywhere-Oculus-1</link>

		<pubDate>Fri, 23 Jul 2021 00:08:37 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Once-upon-a-time-everywhere-Oculus-1</guid>

		<description>
	Once upon a time everywhere - OculusDROGA5 - NY

	

We launched Project Tokyo to celebrate Skateboarding’s debut at the Olympic games with campaigns for each of Facebook’s Apps, the company’s first fully co-ordinated marketing effort. Once upon a time everywhere - OculusTyshawn Jones, dubbed the Michael Jordan of skateboarding, first learned about skating from video games, and it sometimes appears his sense of what can be done on a board is influenced by the unnatural laws of those worlds.
Oculus allows him and his crew to share in this frame of mind as they defy reality.

Directed by Juan Cabral and shot by Shabier Kirchner


&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/fd987abc32e22b8437e668ad1f239eae678b24940c30f179b2dc06ef007042e5/side-skate.gif" data-mid="114462897" border="0"  src="https://freight.cargo.site/w/600/i/fd987abc32e22b8437e668ad1f239eae678b24940c30f179b2dc06ef007042e5/side-skate.gif" /&#62;
&#60;img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/16a4ded7fe8362ca198ba7d81054d92f9cbf7e3e55a83c65ccc32ef65746608a/Skateboard-wall.gif" data-mid="114462898" border="0"  src="https://freight.cargo.site/w/600/i/16a4ded7fe8362ca198ba7d81054d92f9cbf7e3e55a83c65ccc32ef65746608a/Skateboard-wall.gif" /&#62;
Art Directors: Sarah Karabibergian, Macaihah BroussardCopywriters: Benjamin Hinamanu, Nate Richards

Skate Nation Ghana -&#38;nbsp; Facebook Inc

The exciting story of Ghana’s burgeoning skateboarding scene— showing how Joshua Odamtten, one of Accra’s first skaters and teachers, and Sandy Alibo built a community that now influences skaters around the globe.&#38;nbsp; The film blends the journey of this collective from infancy to their recent explosion of notoriety.&#38;nbsp;


It was directed by a collective of four directors from Daniel Wolfe’s new production company Love Song: Bafic, Elliott Powers, Justyna Obasi and Daniel himself. Art by Ghanian artist and sign-painter D.A. Jasper lends the film a uniquely Ghanaian visual identity.



&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/3a834b19d23fd27bca17189023e5b6129863a07bde972123a56a12a41f106d00/05_SNG_sml.gif" data-mid="114462874" border="0"  src="https://freight.cargo.site/w/480/i/3a834b19d23fd27bca17189023e5b6129863a07bde972123a56a12a41f106d00/05_SNG_sml.gif" /&#62;
&#60;img width="480" height="269" width_o="480" height_o="269" data-src="https://freight.cargo.site/t/original/i/9f0b3e2721c19ef8e6b8eee839d27d38e98b835b7f7b6a44eea673fd5247d8ba/02_SNG_sml.gif" data-mid="114462875" border="0"  src="https://freight.cargo.site/w/480/i/9f0b3e2721c19ef8e6b8eee839d27d38e98b835b7f7b6a44eea673fd5247d8ba/02_SNG_sml.gif" /&#62;

Art Directors: Sarah Karabibergian, Inna Kofman 
Copywriters: Benjamin Hinamanu, Nico Baumann






&#60;img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/ed4953c2b35fa95a26040e97c99cb59b6a31560b148020010c5a75bb4e2c41d0/Facebook-PR.gif" data-mid="114462881" border="0"  src="https://freight.cargo.site/w/720/i/ed4953c2b35fa95a26040e97c99cb59b6a31560b148020010c5a75bb4e2c41d0/Facebook-PR.gif" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Fish Slap - Clash Royale</title>
				
		<link>https://sarahkara.com/Fish-Slap-Clash-Royale</link>

		<pubDate>Mon, 22 Jul 2019 15:23:33 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Fish-Slap-Clash-Royale</guid>

		<description>FISH SLAP - CLASH ROYALEBFG - NY 

</description>
		
	</item>
		
		
	<item>
		<title>Brilliant Machines Rock - GE</title>
				
		<link>https://sarahkara.com/Brilliant-Machines-Rock-GE</link>

		<pubDate>Thu, 06 Feb 2014 21:57:37 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Brilliant-Machines-Rock-GE</guid>

		<description>BRILLIANT MACHINES ROCK - GEBBDO - NY

CASE STUDY:



TEASER:



WILD POSTINGS


&#60;img width="3300" height="4898" width_o="3300" height_o="4898" data-src="https://freight.cargo.site/t/original/i/070c3643a96ef8385b3f7b53adfbed10e46c7d7864f4acece4736d1e9f3e09ca/lower-res-head-poster.jpg" data-mid="6025234" border="0"  src="https://freight.cargo.site/w/1000/i/070c3643a96ef8385b3f7b53adfbed10e46c7d7864f4acece4736d1e9f3e09ca/lower-res-head-poster.jpg" /&#62;
&#60;img width="3300" height="4898" width_o="3300" height_o="4898" data-src="https://freight.cargo.site/t/original/i/cd245f715271758ddee596321d54dcab4f05895974bfe610035b80a0e0f8069a/lower-res-guitar-poster.jpg" data-mid="6025233" border="0"  src="https://freight.cargo.site/w/1000/i/cd245f715271758ddee596321d54dcab4f05895974bfe610035b80a0e0f8069a/lower-res-guitar-poster.jpg" /&#62;
&#60;img width="3300" height="4898" width_o="3300" height_o="4898" data-src="https://freight.cargo.site/t/original/i/ad770db76f8a6d9430e177e428cf31728067bf50b5858a548924b9574746cf49/lower-res-drummer-poster.jpg" data-mid="6025232" border="0"  src="https://freight.cargo.site/w/1000/i/ad770db76f8a6d9430e177e428cf31728067bf50b5858a548924b9574746cf49/lower-res-drummer-poster.jpg" /&#62;
&#60;img width="3300" height="4933" width_o="3300" height_o="4933" data-src="https://freight.cargo.site/t/original/i/a4d1b58958a490b7427705ec0724e81401aa9bea8579235a24f5118820e96353/lower-res-amp.jpg" data-mid="6025231" border="0"  src="https://freight.cargo.site/w/1000/i/a4d1b58958a490b7427705ec0724e81401aa9bea8579235a24f5118820e96353/lower-res-amp.jpg" /&#62;
&#60;img width="1280" height="1706" width_o="1280" height_o="1706" data-src="https://freight.cargo.site/t/original/i/3b6e46b6c272331c58d0520cf01e126a4d3d77796f32922e3ba964f7644d2388/street3_1280.jpg" data-mid="6011066" border="0"  src="https://freight.cargo.site/w/1000/i/3b6e46b6c272331c58d0520cf01e126a4d3d77796f32922e3ba964f7644d2388/street3_1280.jpg" /&#62;


Creative Director/Writer: Tim Roan</description>
		
	</item>
		
		
	<item>
		<title>Bulleit - 3D Printed Bar</title>
				
		<link>https://sarahkara.com/Bulleit-3D-Printed-Bar</link>

		<pubDate>Sun, 21 Jul 2019 17:16:32 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Bulleit-3D-Printed-Bar</guid>

		<description>
	
	
3D PRINTED BAR AND DRINKS - BULLEIT WHISKEYBFG - NY
&#38;nbsp;
Bulleit let us 3D print an entire bar.&#38;nbsp;

Bulleit is a brand all about pushing the frontiers of craft and art. So what we did was 3D print a bar in a couple of abandoned spaces across the country and invite a bunch of local artists, musicians and general bad asses to help us put on a really awesome show. 

We got to work with some really amazing artists like Black Pumas and Fat Tony in Austin, and Club Chai and Benjamin Greimel (an inventor who helped us 3D print a cocktail) in Oakland.
 


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Writer: Nick Bynum</description>
		
	</item>
		
		
	<item>
		<title>Fender + Los Angeles Unified - Play for LA</title>
				
		<link>https://sarahkara.com/Fender-Los-Angeles-Unified-Play-for-LA</link>

		<pubDate>Tue, 29 Sep 2020 08:26:49 +0000</pubDate>

		<dc:creator>sarahkara</dc:creator>

		<guid isPermaLink="true">https://sarahkara.com/Fender-Los-Angeles-Unified-Play-for-LA</guid>

		<description>
	
Play for LALAUSD + FENDER
The heart and soul of this project was to give kids disrupted by the pandemic new skills to learn and grow from the power of music — the work ended up being recognized at the 2021 Cannes Festival and awarded a Silver Cannes Lion in Lions Entertainment.Fender and Los Angeles Unified celebrate its first group of graduates from its inaugural Summer Music Program via an online event, “Play for LA,” featuring performances by Este Haim on bass guitar, All Time Low on acoustic guitar/electric bass, Miguel on bass guitar, and Einer Bankz on ukulele along with a special commencement address and performance from LAUSD alum Bryce Vine. The ceremony celebrates the philanthropic program that lasted six weeks and supplied more than 1,000 students across grades 6-8, with donated acoustic, electric or bass guitars and ukuleles.















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A long list of people donated their time to create an online summer commencement event that led to capping enrollment in less than 2 hours for the fall program. Kids of Immigrants, a streetwear brand in Los Angeles, created special merch for the kids. Posters were letterpressed and designed by famed LA designer, Brian Roettinger, along with the design for the commencement film. 
And of course my teammates:&#38;nbsp; Benjamin Hinamanu, Stevie Laux, Maddie Avjean&#38;nbsp;
</description>
		
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